International Marketing : Strategy planning, market entry & implementation.
Bennett, Roger, 1948 April 9-
International Marketing : Strategy planning, market entry & implementation. - 3rd ed. / Roger Bennett & Jim Blythe. - London : Kogan Page, 2002. - v, 362 p. : ill. ; 25 cm.
Previous ed.: 1998.
Includes bibliographical references and index.
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
9780749438081 (pbk.) : £22.50
Export marketing.
658.848
International Marketing : Strategy planning, market entry & implementation. - 3rd ed. / Roger Bennett & Jim Blythe. - London : Kogan Page, 2002. - v, 362 p. : ill. ; 25 cm.
Previous ed.: 1998.
Includes bibliographical references and index.
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
9780749438081 (pbk.) : £22.50
Export marketing.
658.848