International Marketing : (Record no. 2477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034cam a2200241ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0005219093 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260804141331.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749438081 (pbk.) : |
| Terms of availability | £22.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Roger, |
| Dates associated with a name | 1948 April 9- |
| 245 10 - TITLE STATEMENT | |
| Title | International Marketing : |
| Remainder of title | Strategy planning, market entry & implementation. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. / |
| Remainder of edition statement | Roger Bennett & Jim Blythe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 362 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021125s2002 enka || 001 ||eng d |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1998. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000000633 | 20/05/2026 | Print Book - Lending | 658.848 | Causeway Campus | Causeway Campus | 20/05/2026 |