Principles of Marketing /
Principles of Marketing /
Philip Kotler ... [et al.].
- 5th European ed.
- Harlow : Financial Times Prentice Hall, 2008.
- xxxv, 1020 p. : col. ill. ; 28 cm. + computer optical disc
Previous ed.: 2005.
Includes bibliographical references and index.
9781408215104 (pbk.) : No price 9780273711568 (pbk.) : No price 9780132237574 (computer optical disc) : No price 9780273711612 (Internet access card) : No price
Marketing.
Business and Management.
HF5415 / .K636 2008
658.8
Previous ed.: 2005.
Includes bibliographical references and index.
9781408215104 (pbk.) : No price 9780273711568 (pbk.) : No price 9780132237574 (computer optical disc) : No price 9780273711612 (Internet access card) : No price
Marketing.
Business and Management.
HF5415 / .K636 2008
658.8