Principles of Marketing / (Record no. 522)

MARC details
000 -LEADER
fixed length control field 00996nam a2200289 a 4500
001 - CONTROL NUMBER
control field BDZ0008530192
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260225144338.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408215104 (pbk.) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273711568 (pbk.) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132237574 (computer optical disc) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273711612 (Internet access card) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2008
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
245 00 - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 5th European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 1020 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material computer optical disc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081212s2008 enka f b 001|0|eng d
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000003002 25/02/2026 Lending 658.8 Magherafelt Campus Magherafelt Campus         25/02/2026