Marketing Communications : An Integrated Approach
Smith, P. R. 1957-
Marketing Communications : An Integrated Approach P.R. Smith & Jonathan Taylor. - 4th ed. - London : Kogan Page, 2004. - xvi, 696 p., [16] p. of plates : ill. (some col.), facsims. (some col.), forms ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
9780749442651 (pbk.) : £27.50
Communication in marketing.
Business and Management.
HF5415.123 / .S65 2004
658.802
Marketing Communications : An Integrated Approach P.R. Smith & Jonathan Taylor. - 4th ed. - London : Kogan Page, 2004. - xvi, 696 p., [16] p. of plates : ill. (some col.), facsims. (some col.), forms ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
9780749442651 (pbk.) : £27.50
Communication in marketing.
Business and Management.
HF5415.123 / .S65 2004
658.802