Marketing Communications : (Record no. 555)

MARC details
000 -LEADER
fixed length control field 01185nam a2200277 a 4500
001 - CONTROL NUMBER
control field BDZ0006126314
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260226154921.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442651 (pbk.) :
Terms of availability £27.50
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S65 2004
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing Communications :
Remainder of title An Integrated Approach
Statement of responsibility, etc P.R. Smith & Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 696 p., [16] p. of plates :
Other physical details ill. (some col.), facsims. (some col.), forms ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040401s2004 enkahk f b 001|0|eng d
500 ## - GENERAL NOTE
General note Previous ed.: 2002.
520 8# - SUMMARY, ETC.
Summary, etc This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan,
Dates associated with a name 1956-
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001112 26/02/2026 Lending 658.802 Ballymena Campus Ballymena Campus         26/02/2026