Marketing Management Providing, Communicating and Delivering Value
Bradley, Frank, 1942-
Marketing Management Providing, Communicating and Delivering Value Frank Bradley. - London : Prentice Hall, 1995. - xxxiv, 990 p. : ill. ; 23 cm.
Includes bibliographical references and index.
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
9780130653437 (pbk) : No price
Marketing--Management.
658.8
Marketing Management Providing, Communicating and Delivering Value Frank Bradley. - London : Prentice Hall, 1995. - xxxiv, 990 p. : ill. ; 23 cm.
Includes bibliographical references and index.
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
9780130653437 (pbk) : No price
Marketing--Management.
658.8