Marketing Management (Record no. 556)

MARC details
000 -LEADER
fixed length control field 00924nam a2200205uu 4500
001 - CONTROL NUMBER
control field BDZ0000359920
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260226155218.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130653437 (pbk) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency UkOxU
Modifying agency Uk
-- StDuBDSZ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bradley, Frank,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Marketing Management
Remainder of title Providing, Communicating and Delivering Value
Statement of responsibility, etc Frank Bradley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 990 p. :
Other physical details ill. ;
Dimensions 23 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950509s1995 enka || 001 ||eng d
520 8# - SUMMARY, ETC.
Summary, etc A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001113 26/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         26/02/2026