Principles and Practice of Marketing.
Jobber, David, 1947-
Principles and Practice of Marketing. - Eighth edition / David Jobber and Fiona Ellis-Chadwick. - xxx, 813 pages : illustrations (colour) ; 27 cm
Previous edition: 2013. Includes QR codes.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
9780077174149 (pbk.) : £52.99 No price
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2016
658.8
Principles and Practice of Marketing. - Eighth edition / David Jobber and Fiona Ellis-Chadwick. - xxx, 813 pages : illustrations (colour) ; 27 cm
Previous edition: 2013. Includes QR codes.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
9780077174149 (pbk.) : £52.99 No price
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2016
658.8