Principles and Practice of Marketing. (Record no. 557)

MARC details
000 -LEADER
fixed length control field 01230nam a2200301 i 4500
001 - CONTROL NUMBER
control field BDZ0025717503
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260226155353.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077174149 (pbk.) :
Terms of availability £52.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780077174156 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .J5 2016
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
Relator term author.
245 10 - TITLE STATEMENT
Title Principles and Practice of Marketing.
250 ## - EDITION STATEMENT
Edition statement Eighth edition /
Remainder of edition statement David Jobber and Fiona Ellis-Chadwick.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 813 pages :
Other physical details illustrations (colour) ;
Dimensions 27 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Europe
Form subdivision Case studies.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160115t20162016enka f b 001|0|eng|d
500 ## - GENERAL NOTE
General note Previous edition: 2013.
500 ## - GENERAL NOTE
General note Includes QR codes.
520 8# - SUMMARY, ETC.
Summary, etc This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona,
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001114 26/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         26/02/2026