Foundations of Marketing /
Jobber, David.
Foundations of Marketing / David Jobber, John Fahy. - London : McGraw-Hill Education, c2003. - xxv, 355 p. : col. ill., col. facsims. ; 26 cm.
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
9780077098667 (pbk.) : £25.99
Marketing.
Business and Management.
HF5415
658.8
Foundations of Marketing / David Jobber, John Fahy. - London : McGraw-Hill Education, c2003. - xxv, 355 p. : col. ill., col. facsims. ; 26 cm.
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
9780077098667 (pbk.) : £25.99
Marketing.
Business and Management.
HF5415
658.8