Foundations of Marketing / (Record no. 566)

MARC details
000 -LEADER
fixed length control field 00918nam a2200253 a 4500
001 - CONTROL NUMBER
control field BDZ0005214096
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260227092649.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077098667 (pbk.) :
Terms of availability £25.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David.
245 10 - TITLE STATEMENT
Title Foundations of Marketing /
Statement of responsibility, etc David Jobber, John Fahy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 355 p. :
Other physical details col. ill., col. facsims. ;
Dimensions 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020626s2003 enkah f b 001|0|eng d
520 8# - SUMMARY, ETC.
Summary, etc This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fahy, John,
Dates associated with a name 1962-
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001133 27/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         27/02/2026