Marketing.

Baines, Paul, 1973-

Marketing. - Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Fourth edition. - Oxford : Oxford University Press, [2017] - xxxii, 732 pages : illustrations (colour) ; 27 cm

Previous edition: 2014.

Includes bibliographical references and index.

9780198748533 (pbk.) : £47.99


Marketing.
Marketing--Management.
Business and Management.

HF5415 / .B26 2017

658.8