Marketing. (Record no. 89)

MARC details
000 -LEADER
fixed length control field 00969nam a2200301 i 4500
001 - CONTROL NUMBER
control field BDZ0027834435
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260217120449.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198748533 (pbk.) :
Terms of availability £47.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B26 2017
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing.
250 ## - EDITION STATEMENT
Edition statement Fourth edition /
Remainder of edition statement Paul Baines, Chris Fill, Sara Rosengren.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 732 pages :
Other physical details illustrations (colour) ;
Dimensions 27 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161207t20172017enka f b 001|0|eng|d
500 ## - GENERAL NOTE
General note Previous edition: 2014.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rosengren, Sara,
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001001 17/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         17/02/2026