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Marketing Paul Baines and Chris Fill.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, [2014]Edition: Third editionDescription: xxviii, 737 pages : illustrations (some colour) ; 27 cmISBN:
  • 9780199659531 (pbk.) :
Subject(s): DDC classification:
  • 658.8 23
Summary: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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Item type Current library Call number Status Barcode
Lending Lending Magherafelt Campus 658.8 (Browse shelf(Opens below)) Available 39548000003008

Publication date from publisher's website.

Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.

Formerly CIP. Uk

Includes bibliographical references and index.

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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