Principles Of Marketing (Record no. 1849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0006523317 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331104107.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131469181 (hbk.) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2006 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | ukslc |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050510s2006 njua f b 001|0|eng d |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2004. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000003079 | 31/03/2026 | Print Book - Lending | 658.8 | Magherafelt Campus | Magherafelt Campus | 31/03/2026 |