Principles of Marketing.

By:

Kotler, Philip [author.]

Contributor(s):

Material type: Text

TextEdition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian; Global editionDescription: xxv, 768 pages : illustrations (colour) ; 28 cmISBN:

9781292449364 (pbk.) :

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415 .K636 2024

Summary: 'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Ballymena Campus	658.8 (Browse shelf(Opens below))	Not for loan	39548000001047
Lending	Ballymena Campus	658.8 (Browse shelf(Opens below))	Available	39548000001048

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Previous	658.4092 Leadership in Easy Steps	658.8 Marketing.	658.8 Principles of Marketing.	658.8 Principles of Marketing.	658.8 Principles of Services Marketing	658.8 Marketing Management Providing, Communicating and Delivering Value	658.8 Principles and Practice of Marketing.	Next

Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.

Includes bibliographical references and index.

'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

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