Marketing Strategy Jim Blythe.

By:

Blythe, Jim

Material type: Text

TextPublication details: London : McGraw-Hill Education, c2003.Description: xvii, 293 p. ; 25 cmISBN:

9780077098421 (pbk.) :

Subject(s):

DDC classification:

658.802 22

LOC classification:

HF5415.13

Summary: This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.802 (Browse shelf(Opens below))	Available	39548000003075

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Includes bibliographical references and index.

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.

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