Strategic Marketing David W. Cravens, Nigel F. Piercy.

By:

Cravens, David W

Contributor(s):

Piercy, Nigel

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., facsims., maps, port. ; 26 cmISBN:

9780071151610 (pbk.) :

Subject(s):

DDC classification:

658.802 21

LOC classification:

HF5415.135 .C72 2003

Summary: This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.

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Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.802 (Browse shelf(Opens below))	Available	39548000003076

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Previous ed.: 2000.

Includes bibliographical references and index.

This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.

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