The Marketing Game : How the world's best companies play to win / Eric Schulz.

By:

Schulz, Eric

Material type: Text

TextPublication details: London : Kogan Page, 2000.Description: xiv, 290p. ; 24 cmISBN:

9780749431983 (hbk.) :

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415.122

Summary: The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.8 (Browse shelf(Opens below))	Available	39548000005538

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Originally published: U.S.: Adams Media, 1999.

Includes index.

The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients.

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