Marketing Communications : An integrated approach.

By:

Smith, P. R. (Paul Russell), 1957-

Material type: Text

TextPublication details: London : Kogan Page, 1993.Description: 403pISBN:

9780749407759 (pbk) :

DDC classification:

658.8 20

Summary: The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.8 (Browse shelf(Opens below))	Available	39548000005539

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The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

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