Marketing Plans : How to prepare them, how to use them / Malcolm McDonald.

By:

McDonald, Malcolm

Material type: Text

TextPublication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007.Edition: 6th edDescription: xvii, 675 p. : ill. (some col.) ; 25 cmISBN:

9780750683869 (pbk.) :

Subject(s):

DDC classification:

658.802 22

LOC classification:

HF5415.13 .M369183 2007

Summary: In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Causeway Campus	658.802 (Browse shelf(Opens below))	Available	39548000000635
Print Book - Lending	Newtownabbey Campus	658.802 (Browse shelf(Opens below))	Available	39548000005545

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Previous	658.8 Marketing	658.80076 Advanced Marketing and Sales : Course book.	658.802 Marketing Communications : Frameworks, theories and applications.	658.802 Marketing Plans : How to prepare them, how to use them /	658.804 Key Customers : How to manage them profitably /	658.812 Raving Fans : A revolutionary approach to customer service /	658.812 Building Great Customer Experiences /	Next

Previous ed.: Oxford: Butterworth-Heinemann, 2002.

Includes index.

In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

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