Emarketing Excellence : Planning and optimizing your digital marketing / Dave Chaffey and PR Smith.

By:

Chaffey, Dave, 1963-

Contributor(s):

Smith, P. R. (Paul Russell), 1957-

Material type: Text

TextPublication details: London ; New York, NY : Routledge, c2013.Edition: 4th edDescription: xxiii, 613 p. : ill. (mostly col.) ; 26 cmISBN:

9780415533355 (hbk.) :
9780415533379 (pbk.) :

Subject(s):

Internet marketing

DDC classification:

658.872 23

LOC classification:

HF5415.1265 .S615 2013

Summary: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.872 (Browse shelf(Opens below))	Available	39548000005557

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Formerly CIP. Uk

Includes bibliographical references and index.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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