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Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal.

By: Contributor(s): Material type: TextTextEdition: Ninth editionDescription: xxxiii, 670 pages : illustrations (black and white, and colour) ; 28 cmISBN:
  • 9781259060663 (pbk.) :
Subject(s): DDC classification:
  • 658.87 23
LOC classification:
  • HF5429 .L4828 2014
Summary: This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.
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Holdings
Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Newtownabbey Campus 658.87 (Browse shelf(Opens below)) Available 39548000005550

Previous edition: 2012.

Includes bibliographical references and index.

This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.

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