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Destination Branding : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.

Contributor(s): Material type: TextTextEdition: Third editionDescription: xvii, 370 pages : illustrations ; 24 cmISBN:
  • 9780080969305 (pbk.) :
Subject(s): DDC classification:
  • 338.47910688 23
LOC classification:
  • HF6161.T63 D4 2011
Summary: By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
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Holdings
Item type Current library Call number Status Barcode
Lending Lending Causeway Campus 338.47910688 (Browse shelf(Opens below)) Available 39548000000381

Previous edition: 2004.

Includes bibliographical references and index.

By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.

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