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International Marketing : Strategy planning, market entry & implementation.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, 2002.Edition: 3rd ed. / Roger Bennett & Jim BlytheDescription: v, 362 p. : ill. ; 25 cmISBN:
  • 9780749438081 (pbk.) :
Subject(s): DDC classification:
  • 658.848 21
Summary: Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
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Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Causeway Campus 658.848 (Browse shelf(Opens below)) Available 39548000000633

Previous ed.: 1998.

Includes bibliographical references and index.

Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

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