Principles of Services Marketing
Palmer, Adrian,
Principles of Services Marketing Adrian Palmer. - Seventh edition. - Maidenhead, Berkshire : McGraw-Hill Education, [2014] - xviii, 495 pages : illustrations (black and white) ; 27 cm
Includes bibliographical references and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077152345 (pbk.) : £49.99
Service industries--Marketing.
Business and Management.
HF5415.13 / .P3242 2014
658.8
Principles of Services Marketing Adrian Palmer. - Seventh edition. - Maidenhead, Berkshire : McGraw-Hill Education, [2014] - xviii, 495 pages : illustrations (black and white) ; 27 cm
Includes bibliographical references and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077152345 (pbk.) : £49.99
Service industries--Marketing.
Business and Management.
HF5415.13 / .P3242 2014
658.8