Amazon cover image
Image from Amazon.com

Principles of Services Marketing Adrian Palmer.

By: Material type: TextTextPublication details: Maidenhead, Berkshire : McGraw-Hill Education, [2014]Edition: Seventh editionDescription: xviii, 495 pages : illustrations (black and white) ; 27 cmISBN:
  • 9780077152345 (pbk.) :
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .P3242 2014
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 658.8 (Browse shelf(Opens below)) Available 39548000001050

Includes bibliographical references and index.

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

There are no comments on this title.

to post a comment.