Principles of Services Marketing (Record no. 111)

MARC details
000 -LEADER
fixed length control field 01076nam a2200253 i 4500
001 - CONTROL NUMBER
control field BDZ0021333112
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260218111804.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077152345 (pbk.) :
Terms of availability £49.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P3242 2014
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of Services Marketing
Statement of responsibility, etc Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Maidenhead, Berkshire :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 495 pages :
Other physical details illustrations (black and white) ;
Dimensions 27 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131125s2014 enka f 001|0|eng|d
520 8# - SUMMARY, ETC.
Summary, etc Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001050 18/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         18/02/2026