Destination Marketing : an integrated marketing communication approach /
Pike, Steven.
Destination Marketing : an integrated marketing communication approach / Steven Pike. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xv, 406 p. : ill. ; 25 cm.
Includes bibliographical references (p. 371-396) and index.
'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
9780750686495 (pbk.) : £26.99
Place marketing.
Tourism--Marketing.
Travel and Tourism.
G155.A1 / P5 2008
338.47910688
Destination Marketing : an integrated marketing communication approach / Steven Pike. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xv, 406 p. : ill. ; 25 cm.
Includes bibliographical references (p. 371-396) and index.
'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
9780750686495 (pbk.) : £26.99
Place marketing.
Tourism--Marketing.
Travel and Tourism.
G155.A1 / P5 2008
338.47910688