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Destination Marketing : an integrated marketing communication approach / Steven Pike.

By: Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Description: xv, 406 p. : ill. ; 25 cmISBN:
  • 9780750686495 (pbk.) :
Subject(s): DDC classification:
  • 338.47910688 22
LOC classification:
  • G155.A1 P5 2008
Summary: 'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
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Holdings
Item type Current library Call number Status Barcode
Lending Lending Causeway Campus 338.47910688 (Browse shelf(Opens below)) Available 39548000000369

Includes bibliographical references (p. 371-396) and index.

'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.

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