Destination Marketing : (Record no. 1589)

MARC details
000 -LEADER
fixed length control field 00980nam a2200253 a 4500
001 - CONTROL NUMBER
control field BDZ0007904939
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260323143147.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750686495 (pbk.) :
Terms of availability £26.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number P5 2008
072 #7 - SUBJECT CATEGORY CODE
Subject category code TRV
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47910688
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pike, Steven.
245 10 - TITLE STATEMENT
Title Destination Marketing :
Remainder of title an integrated marketing communication approach /
Statement of responsibility, etc Steven Pike.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- London :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 406 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Place marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Travel and Tourism.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071119s2008 ne a f 001 0 eng d
520 8# - SUMMARY, ETC.
Summary, etc 'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 371-396) and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000000369 23/03/2026 Lending 338.47910688 Causeway Campus Causeway Campus         23/03/2026