Marketing Paul Baines and Chris Fill.

By:

Baines, Paul, 1973- [author.]

Contributor(s):

Fill, Chris [author.]

Material type: Text

TextPublication details: Oxford : Oxford University Press, [2014]Edition: Third editionDescription: xxviii, 737 pages : illustrations (some colour) ; 27 cmISBN:

9780199659531 (pbk.) :

Subject(s):

DDC classification:

658.8 23

Summary: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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Holdings
Item type	Current library	Call number	Status	Barcode
Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	39548000003008

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Previous	658.5 Production And Operations Management.	658.7 Dynamic Supply Chains : Delivering value through people	658.8 Principles of Marketing /	658.8 Marketing	658.8 Marketing Effectively	658.8 Marketing

Publication date from publisher's website.

Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.

Formerly CIP. Uk

Includes bibliographical references and index.

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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