Marketing Paul Baines and Chris Fill.

By:

Baines, Paul, 1973- [author.]

Contributor(s):

Fill, Chris [author.]

Material type: Text

TextPublication details: Oxford : Oxford University Press, [2014]Edition: Third editionDescription: xxviii, 737 pages : illustrations (some colour) ; 27 cmISBN:

9780199659531 (pbk.) :

Subject(s):

DDC classification:

658.8 23

Summary: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	39548000003008
Print Book - Lending	Newtownabbey Campus	658.8 (Browse shelf(Opens below))	Available	39548000005542

Browsing Newtownabbey Campus shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 The Marketing Game : How the world's best companies play to win /	658.8 Marketing Communications : An integrated approach.	658.8 Marketing : An introduction /	658.8 Marketing	658.80076 Advanced Marketing and Sales : Course book.	658.802 Marketing Communications : Frameworks, theories and applications.	658.802 Marketing Plans : How to prepare them, how to use them /	Next

Publication date from publisher's website.

Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.

Formerly CIP. Uk

Includes bibliographical references and index.

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

There are no comments on this title.

to post a comment.