International Business Mike Peng and Klaus Meyer.

By:

Peng, Mike W, 1968- [author.]

Contributor(s):

Meyer, Klaus, 1964- [author.]

Material type: Text

TextEdition: Second editionDescription: xxii, 606 pages : illustrations (colour), maps (colour) ; 26 cmISBN:

9781473722644 (pbk.) :

Subject(s):

DDC classification:

338.88 23

LOC classification:

HD2755.5

Summary: This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.

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Holdings
Item type	Current library	Call number	Status	Barcode
Lending	Ballymena Campus	338.88 (Browse shelf(Opens below))	Available	39548000001427

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Previous edition: 2011.

Includes bibliographical references and index.

This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.

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