Essentials of Marketing Frances Brassington and Stephen Pettitt.

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2007.Edition: 2nd edDescription: xiv, 545 p. : col. ill. ; 26 cmISBN:

9780273708186 (pbk.) :

Subject(s):

Marketing

DDC classification:

658.8 22

LOC classification:

HF5415 .B6336 2007

Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

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Item type	Current library	Call number	Status	Barcode
Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	9780273708186

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Previous	658.8 Marketing	658.8 Marketing Effectively	658.8 Marketing	658.8 Essentials of Marketing	658.8 Foundations of Marketing	658.8 Principles And Practice Of Marketing

Formerly CIP. Uk

Includes bibliographical references and indexes.

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

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