Marketing An Analytical And Evaluative Approach To Business Studies Ian Swift.

By:

Swift, Ian

Material type: Text

TextPublication details: London : Hodder & Stoughton, 2000.Description: vii, 136p. ; 25 cmISBN:

9780340758359 (pbk.) :

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415

Summary: Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	39548000003066
Print Book - Reference	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Not for loan	39548000003067

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Includes index.

Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory.

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