The Marketing Plan : A handbook Marian Burk Wood.

By:

Wood, Marian Burk

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Description: xix, 202 p. : ill., map ; 26 cmISBN:

9780130613172 (pbk.) :

Subject(s):

DDC classification:

658.802 21

LOC classification:

HF5415.13 .W66 2003

Summary: This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.802 (Browse shelf(Opens below))	Available	39548000003069

Browsing Magherafelt Campus shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 Principles And Practice Of Marketing	658.8 Principles Of Marketing	658.80076 Marketing : Course book.	658.802 The Marketing Plan : A handbook	658.802 Essential Guide To Marketing Planning	658.802 Strategic Marketing Management Cases	658.802 Marketing Strategy	Next

Includes bibliographical references and index.

This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.

There are no comments on this title.

to post a comment.