Essential Guide To Marketing Planning Marian Burk Wood.

By:

Wood, Marian Burk

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2010.Edition: 2nd edDescription: xx, 303 p. : ill. ; 25 cmISBN:

9780273725763 (pbk.) :

Subject(s):

DDC classification:

658.802 22

LOC classification:

HF5415.13 .W656 2010

Summary: This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Causeway Campus	658.802 (Browse shelf(Opens below))	Available	39548000000632
Print Book - Lending	Magherafelt Campus	658.802 (Browse shelf(Opens below))	Available	39548000003070

Browsing Causeway Campus shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.5 Strategic Operations Management /	658.8 Principles of Marketing /	658.802 Marketing Plans : How to prepare them, how to use them /	658.802 Essential Guide To Marketing Planning	658.848 International Marketing : Strategy planning, market entry & implementation.	690.2 Surveying Buildings /	690.20941 Survey and Repair of Traditional Buildings : A sustainable approach /	Next

Previous ed.: 2007.

Includes bibliographical references and index.

This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.

There are no comments on this title.

to post a comment.