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Strategic Marketing Management Cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002.Edition: 7th edDescription: xvi, 685 p. : ill., fascims. ; 26 cmISBN: - 9780072514827 (pbk.) :
- 9780072429466 (pbk.) :
- 658.802Â 21
| Item type | Current library | Call number | Status | Barcode | |
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Print Book - Lending
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Magherafelt Campus | 658.802 (Browse shelf(Opens below)) | Available | 39548000003073 |
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| 658.80076 Marketing : Course book. | 658.802 The Marketing Plan : A handbook | 658.802 Essential Guide To Marketing Planning | 658.802 Strategic Marketing Management Cases | 658.802 Marketing Strategy | 658.802 Strategic Marketing | 670.285 Rapid Prototyping : Principles and applications. |
Previous ed.: 1999.
Includes index.
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