How To Write Marketing Copy That Gets Results.

By:

Essinger, James

Contributor(s):

Institute of Management

Material type: Text

TextPublication details: London : Pitman, 1995.Description: 192p. ; 24 cmISBN:

9780273620471 (pbk.) :

Subject(s):

DDC classification:

808.066658 20

Summary: This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	808.066658 (Browse shelf(Opens below))	Available	39548000005511

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Previous	808.06637 The Mature Student's Guide to Writing /	808.06661 Reflective Practice : Writing and Professional Development.	808.06665 Writing a Report : How to prepare, write and present effective reports /	808.066658 How To Write Marketing Copy That Gets Results.	808.4 Writing an Essay : Simple techniques to transform your coursework and examinations /	808.4 How to Write Better Essays /	811/.5/4 Sylvia Plath : The woman and the work /	Next

Published in association with the Institute of Management.

This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.

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