Marketing Communications : Frameworks, theories and applications.

By:

Fill, Chris

Material type: Text

TextPublication details: Hemel Hempstead : Prentice Hall, 1998.Edition: 2nd edDescription: 560p. ; 24 cmISBN:

9780130102294 (pbk.) :

Subject(s):

DDC classification:

658.802 21

Summary: The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.802 (Browse shelf(Opens below))	Available	39548000005544

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Previous	658.8 Marketing : An introduction /	658.8 Marketing	658.80076 Advanced Marketing and Sales : Course book.	658.802 Marketing Communications : Frameworks, theories and applications.	658.802 Marketing Plans : How to prepare them, how to use them /	658.804 Key Customers : How to manage them profitably /	658.812 Raving Fans : A revolutionary approach to customer service /	Next

Previous ed.: 1995.

The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.

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