Key Customers : How to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn.

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TextPublication details: Oxford : Butterworth-Heinemann, 2000.Description: 320p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.804 (Browse shelf(Opens below))	Available	39548000005546

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Previous	658.80076 Advanced Marketing and Sales : Course book.	658.802 Marketing Communications : Frameworks, theories and applications.	658.802 Marketing Plans : How to prepare them, how to use them /	658.804 Key Customers : How to manage them profitably /	658.812 Raving Fans : A revolutionary approach to customer service /	658.812 Building Great Customer Experiences /	658.85 Selling : Principles, practice and management /	Next