International Marketing : Strategy planning, market entry & implementation.

By:

Bennett, Roger, 1948 April 9-

Contributor(s):

Blythe, Jim

Material type: Text

TextPublication details: London : Kogan Page, 2002.Edition: 3rd ed. / Roger Bennett & Jim BlytheDescription: v, 362 p. : ill. ; 25 cmISBN:

9780749438081 (pbk.) :

Subject(s):

Export marketing

DDC classification:

658.848 21

Summary: Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Causeway Campus	658.848 (Browse shelf(Opens below))	Available	39548000000633

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Previous ed.: 1998.

Includes bibliographical references and index.

Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

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