Marketing Management Providing, Communicating and Delivering Value Frank Bradley.

By:

Bradley, Frank, 1942-

Material type: Text

TextPublication details: London : Prentice Hall, 1995.Description: xxxiv, 990 p. : ill. ; 23 cmISBN:

9780130653437 (pbk) :

Subject(s):

Marketing -- Management

DDC classification:

658.8 20

Summary: A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Lending	Ballymena Campus	658.8 (Browse shelf(Opens below))	Available	39548000001113

Browsing Ballymena Campus shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 Principles of Marketing.	658.8 Principles of Marketing.	658.8 Principles of Services Marketing	658.8 Marketing Management Providing, Communicating and Delivering Value	658.8 Principles and Practice of Marketing.	658.8 Foundations of Marketing /	658.802 Marketing Communications : An Integrated Approach	Next

Includes bibliographical references and index.

A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

There are no comments on this title.

to post a comment.

Back to results

121 The Foundation Stage Teacher in Action :
by Edgington, Margaret.
122 Young Children's Behaviour :
by Porter, Louise,
123 Beginning Teaching - Beginning Learning.
124 BTEC Level 3 National Sport Performance & Excellence
by Stafford-Brown, Jennifer.
125 Supporting Learning in Primary Schools /
by Sage, Rosemary.
126 The Teaching Assistant's Handbook /
by Burnham, Louise.
127 Teaching Assistant's Handbook :
by Burnham, Louise.
128 Reconceptualizing Leadership in the Early Years /
by Clark, Rory McDowall.
129 Professionalism in the Early Years /
130 Effective Leadership and Management in the Early Years /
131 GCSE English Language and English for CCEA
by Lendrum, Jenny.
132 Supporting Teaching & Learning in Schools
by Burnham, Louise.
133 Assessment in Early Childhood Education /
134 The Excellence of Play /
135 Training to Teach in Further and Adult Education
by Gray, David E.
136 Contemporary Issues in the Early Years.
137 Experiencing Reggio Emilia :
138 BTEC National Children's Play, Learning and Development. Student book 1 /
by Tassoni, Penny.
139 The Early Years Teacher's Book :
by Abrahamson, Leonie,
140 Personal, Social and Emotional Development :
by Blank, Jo,