Foundations of Marketing / David Jobber, John Fahy.

By:

Jobber, David

Contributor(s):

Fahy, John, 1962-

Material type: Text

TextPublication details: London : McGraw-Hill Education, c2003.Description: xxv, 355 p. : col. ill., col. facsims. ; 26 cmISBN:

9780077098667 (pbk.) :

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415

Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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Holdings
Item type	Current library	Call number	Status	Barcode
Lending	Ballymena Campus	658.8 (Browse shelf(Opens below))	Available	39548000001133

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Includes bibliographical references and index.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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