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Marketing Management Providing, Communicating and Delivering Value Frank Bradley.

By: Material type: TextTextPublication details: London : Prentice Hall, 1995.Description: xxxiv, 990 p. : ill. ; 23 cmISBN:
  • 9780130653437 (pbk) :
Subject(s): DDC classification:
  • 658.8 20
Summary: A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
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Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 658.8 (Browse shelf(Opens below)) Available 39548000001113

Includes bibliographical references and index.

A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

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