Strategic Marketing Management Cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002.Edition: 7th edDescription: xvi, 685 p. : ill., fascims. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.802 (Browse shelf(Opens below))	Available	39548000003073

Previous ed.: 1999.

Includes index.

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