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Principles and Practice of Marketing.

By: Contributor(s): Material type: TextTextEdition: Eighth edition / David Jobber and Fiona Ellis-ChadwickDescription: xxx, 813 pages : illustrations (colour) ; 27 cmISBN:
  • 9780077174149 (pbk.) :
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .J5 2016
Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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Holdings
Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 658.8 (Browse shelf(Opens below)) Available 39548000001114

Previous edition: 2013.

Includes QR codes.

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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