How To Write Marketing Copy That Gets Results.

By:

Essinger, James

Contributor(s):

Institute of Management

Material type: Text

TextPublication details: London : Pitman, 1995.Description: 192p. ; 24 cmISBN:

9780273620471 (pbk.) :

Subject(s):

DDC classification:

808.066658 20

Summary: This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	808.066658 (Browse shelf(Opens below))	Available	39548000005511

Published in association with the Institute of Management.

This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.

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